By aligning your business ingredients through smarter strategy, we work by your side to help you claim your product territory in the marketplace and successfully navigate a rapidly evolving beauty industry.

We help our clients strengthen their brand identity and expedite growth through integrity-crafted products. 

The type of engagement can be customized to each client based on needs.

 

Brand Foundation

  • High-Level Strategy

  • Brand Mission

  • Brand Pillars

  • Ethical Standards

  • Ingredient Standards

  • Premium Educational Content (presentations, decks + blogs)

Product Innovation

  • Ideation + Vision Casting

  • Product Pipeline Alignment

  • Benefits + Claims Prioritization

  • Market Research + Benchmarking

  • Sustainability Guidance

  • Opportunity Analysis (existing formulas)

  • Certifications Advice

Product Development

  • High-level Positioning

  • Product Identity Sculpting

  • Formula Build (w/ chemist)

  • Safety + Compliance Assessment

  • Prototype Testing + Feedback

  • Product Brief Development

  • Product Dossier Assembly

  • Launch Collateral Development (marketing + copywriting)