Great brands start with great ingredients.

A beauty branding + product development consultancy.

Empowering founder-led product development with:

  • Brand Strategy

  • Product Stewardship

  • Ingredient Design

  • Educational Marketing

  • Science-forward Content

PRESENT + PREVIOUS CLIENTS

Josh Rosebrook

•

The Detox Market

•

Anastasia Beverly Hills

•

Maison/Made

•

STAMBA

•

Max & Me

•

Mothership Materials

•

Detox Mode

•

The New Knew

•

DeMamiel

•

Ouli's Ointment

•

Haldi

•

Beautylish

•

Cheeks + Co

•

Josh Rosebrook • The Detox Market • Anastasia Beverly Hills • Maison/Made • STAMBA • Max & Me • Mothership Materials • Detox Mode • The New Knew • DeMamiel • Ouli's Ointment • Haldi • Beautylish • Cheeks + Co •

It all starts with your ingredients.

To say we are ingredient-obsessed would be an understatement, but ingredients don’t just equate to the INCI on a physical product. We consider your brand ingredients from end to end: mission, value proposition, supply chain, pipeline, marketing, and beyond.

Like a product formula, your brand is the sum of its ingredients.

By helping principle-led beauty and wellness brands make informed decisions through product development expertise, we work to elevate your brand identity, implement strategy, and optimize your development processes to deliver exceptional products.

Services About Testimonials